{"title":"Soft Lures","description":"","products":[{"product_id":"berkley-powerbait-gulp-alive-nereis-rag-worm-6-14-per-jar","title":"Berkley Powerbait Gulp Alive Nereis Rag Worm 6\" 14 Per Jar","description":"\u003cdiv\u003e\u003cspan style=\"font-size: 20px\"\u003eBerkley Gulp! 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Fleck\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003c\/span\u003e\r\n\u003c\/div\u003e","brand":"Berkley","offers":[{"title":"Blue Fleck Firetail","offer_id":44623480750369,"sku":"1307481","price":7.5,"currency_code":"GBP","in_stock":true},{"title":"Motor Oil","offer_id":44623480783137,"sku":"1307490","price":7.5,"currency_code":"GBP","in_stock":true},{"title":"Blue Fleck","offer_id":44623480815905,"sku":"1307480","price":7.5,"currency_code":"GBP","in_stock":false},{"title":"Black","offer_id":44623480848673,"sku":"1307475","price":7.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/6974\/1857\/products\/10-639.jpg?v=1699016760"},{"product_id":"berkley-powerbait-3-floating-mice-tails-fishing-bait-trout-perch-fishing-bait","title":"Berkley Powerbait 3\" Floating Mice Tails Fishing Bait","description":"\u003cdiv\u003e\r\n\t\u003cspan style=\"font-size:22px\"\u003eBerkley PowerBait Mice 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1307589","offer_id":44623499952417,"sku":"1307589","price":5.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/6974\/1857\/products\/10-648.jpg?v=1699016744"},{"product_id":"savage-gear-3d-burbot-25cm-75g-pike-fishing-lure-new-2017","title":"Savage Gear 3D Burbot 25Cm 75G","description":"\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan style=\"font-size: 22px\"\u003eSavage Gear Burbot\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eBig Pike and Musky LOVE Burbot\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eA Superb realistic burbot imitation that can be fished trolling or casting. \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003e3D Scanned details and incredible swimming action will fool even the most vary predator fish to go for the kill.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eThe detailed pectorial side fins move with erratic motion, and the tail eels super enticing at the same time.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eJust like a burbot swimming suspended midwater. \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eEven the small whisker under the chin, \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eVibrates with micro movement as the lure glides thru the water. \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eThe inside harness is designed so the lure can either be rigged as a line thru, \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eWith an ABS line thru tube or with the fixed clip release rig, \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eTo ensure less lost fish and less damage to the lure, \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eFrom the sharp teeth from the Pike and Musky during the fight. \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eThe Lure is balanced, so it swims, gliding forward and downwards with the perfect characteristic Burbot profile. \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eFrom the “small” 25cm, to the perfect 36cm all-rounder and the giant 50cm this is your new magic tool to lure the giant Pike \u0026amp; Musky.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eLinethru or Fixed rigging option\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eUltra-realistic Moving Pelvic side fins\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eGreat tail action\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eRattle chamber in tail\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eSuperior 3D details and realism\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eUltra Sharp Savage Gear Y-Trebles\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv style=\"color: #333333;font-family: 'Helvetica neue', Helvetica, Verdana, sans-serif;font-size: 16px\"\u003e\u003cspan\u003eComes with size #1 trebles\u003c\/span\u003e\u003c\/div\u003e","brand":"Savage Gear","offers":[{"title":"Burbot - 25cm Burbot - 53823","offer_id":44623567126817,"sku":"53823","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Burbot - 25cm Firetiger - 53825","offer_id":44623567159585,"sku":"53825","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"Burbot - 25cm Golden Albino - 53824","offer_id":44623567192353,"sku":"53824","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"Burbot - 25cm Golden Amb 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style=\"font-size: 16px;\"\u003eThe 4th dimension is created with our detailed Photo Chrome skin print and strike provoking scent! \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003eThe details are incredible and so lifelike it will be even harder for the predator fish to resist a full committed attack! \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003eEach lure color design has been tested and tuned to perfect on and the added scent level will give you the extra edge, when conditions are though! \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003eThe 4D Line Thru trout, is designed with a larger Line thru channel, so it is possible to change the trace easy. \u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003eIt comes pre-rigged with the Carbon49 wire trace, mounted with the Line modifier clip. 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Weight spike added in the pack.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003e4D Photo Chrome Skin Print\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003eStrike triggering scent\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003eEasy change line Thru system\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003ePre rigged with Carbon 49 wire modifier rig and Y-Treble\u003c\/span\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003e15cm\/35g - Slow Sink\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003e15cm\/40g - Medium Sink\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003e20cm\/93g -  Slow Sink\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003e20cm\/98g - Medium Sink\u003c\/span\u003e\u003c\/div\u003e","brand":"Savage Gear","offers":[{"title":"20cm | 93g | Lemon Trout | SS","offer_id":57418834149758,"sku":"73986","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"20cm | 98g | Lemon Trout | MS","offer_id":57418834182526,"sku":"73988","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"15cm-35g Rainbow - 57382","offer_id":44623584756001,"sku":"57382","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"15cm-35g Golden Albino - 57383","offer_id":44623584788769,"sku":"57383","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"15cm-35g Dark Trout - 57384","offer_id":44623584821537,"sku":"57384","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"15cm-40g Rainbow - 57385","offer_id":44623584854305,"sku":"57385","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"15cm-40g Golden Albino - 57386","offer_id":44623584887073,"sku":"57386","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"15cm-40g Dark Brown Trout - 57387","offer_id":44623584919841,"sku":"57387","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"20cm-93g Rainbow - 57388","offer_id":44623584952609,"sku":"57388","price":10.99,"currency_code":"GBP","in_stock":false},{"title":"20cm-93g Golden Albino- 57389","offer_id":44623584985377,"sku":"57389","price":17.99,"currency_code":"GBP","in_stock":false},{"title":"20cm-93g Dark Brown Trout- 57390","offer_id":44623585018145,"sku":"57390","price":17.99,"currency_code":"GBP","in_stock":false},{"title":"20cm-98g Rainbow - 57393","offer_id":44623585050913,"sku":"57393","price":17.99,"currency_code":"GBP","in_stock":false},{"title":"20cm-98g Golden Albino - 57394","offer_id":44623585083681,"sku":"57394","price":17.99,"currency_code":"GBP","in_stock":false},{"title":"20cm-98g Dark Brown Trout - 57395","offer_id":44623585116449,"sku":"57395","price":10.99,"currency_code":"GBP","in_stock":false},{"title":"20cm | 93g | Fire Trout | SS","offer_id":44813781401889,"sku":"63752","price":9.99,"currency_code":"GBP","in_stock":false},{"title":"20cm | 98g | Fire Trout | MS","offer_id":44813781434657,"sku":"63753","price":9.99,"currency_code":"GBP","in_stock":false},{"title":"25cm | 180g | Rainbow Trout | SS","offer_id":44813781467425,"sku":"67396","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"25cm | 193g | Rainbow Trout | MS","offer_id":44813781500193,"sku":"57399","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"25cm | 180g | Golden Albino | SS","offer_id":44813781532961,"sku":"57397","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"25cm | 193g | Golden Albino | MS","offer_id":44813781565729,"sku":"57400","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"25cm | 180g | Fire Trout | SS","offer_id":44813781598497,"sku":"63754","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"25cm | 193g | Fire Trout | MS","offer_id":44813781631265,"sku":"63755","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/6974\/1857\/products\/Savage-Gear-4D-LINE-THROU-BROWN-TROUT.jpg?v=1739453410"},{"product_id":"savage-gear-4d-real-eel-ready-to-fish-lures-pike-zander-fishing-20cm-38gm","title":"Savage Gear 4D Real Eel Ready To Fish Lures  20Cm 38Gm","description":"\u003cdiv\u003e\u003cspan style=\"font-size: 20px;\"\u003eSAVAGE GEAR 4D REAL EEL READY TO FISH LURES - 20cm 38gm\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 20px;\"\u003eChoose Colour\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003eThe iconic Real Eel lure, now in amazing 4D colors with Lamprey skin print and added strike triggering scent. 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Jig it on the bottom for zander and perch or spin it midwater to target pike. The kicking and flanking action of the McPrey calls in the predators from a distance!\u003c\/div\u003e\r\n\u003cdiv\u003e\u003c\/div\u003e\r\n\u003cdiv\u003ePerfect. snackable size\u003c\/div\u003e\r\n\u003cdiv\u003eMade from eco-friendly. 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Superb,\u003cbr\u003e\r\nscented injection colours, very effective on Perch, Zander, pike and most predator fish out there\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003cbr\u003e\r\nBased on a common minnow\u003cbr\u003e\r\nKicking and Rolling action Scented\u003cbr\u003e\r\nTwin and triple injection colours\u003cbr\u003e\r\nRattle slot in the belly\u003cbr\u003e\r\nLures rigged on Precision injected\u003cbr\u003e\r\nBall jig heads, with fine wired Carbon steel hooks and propeg body holders\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSizes:\u003c\/strong\u003e\u003cbr\u003e\r\n7.5CM \/ 5G + 7.5G #1\/0\u003cbr\u003e\r\n9CM \/ 7G + 7.5G #2\/0\u003cbr\u003e\r\n10.5CM \/ 11G + 10G #3\/0\u003cbr\u003e\r\n13CM \/ 20G + 12.5G #5\/0\u003c\/p\u003e","brand":"Savage Gear","offers":[{"title":"Dark Water Mix \/ 13cm","offer_id":44624943055137,"sku":"77020","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Clear Water Mix \/ 7.5cm","offer_id":44624943087905,"sku":"77015","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Clear Water Mix \/ 9cm","offer_id":44624943120673,"sku":"77017","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"Clear Water Mix \/ 10.5cm","offer_id":44624943153441,"sku":"77019","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"Clear Water Mix \/ 13cm","offer_id":44624943186209,"sku":"77021","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Water Mix \/ 7.5cm","offer_id":44624943218977,"sku":"77014","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Water Mix \/ 9cm","offer_id":44624943251745,"sku":"77016","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Water Mix \/ 10.5cm","offer_id":44624943284513,"sku":"77018","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/6974\/1857\/products\/lpcqjc3n4fo.jpg?v=1699018627"},{"product_id":"savage-gear-gobster-shad-soft-lure-mix-all-sizes","title":"Savage Gear Gobster Shad Soft Lure Mix","description":"\u003cp\u003e\u003cfont color=\"#000000\" face=\"Verdana\"\u003eSAVAGE GEAR GOBSTER SHAD SOFT LURE MIX - ALL SIZES\u003cbr\u003eA flat profile shad with a truly captivating swimming action – this cute little goby\u003cbr\u003ecan cause a lot of trouble. 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